Mazda Expo Show
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Web Design
For the Mazda Expo Show in Colombia, we designed an engaging virtual experience that allowed users to explore Mazda’s latest models and technology online. The goal was to bring the energy and excitement of the physical event into a sleek, user-friendly, and interactive digital space.
Company
Mediacom
Industry
Automotive
Role
Lead Digital Designer
Year
2016
CHALLENGE
Mazda needed to replicate the immersive experience of their Expo Show in a virtual format during a time when physical attendance was limited. The challenge was to create a digital platform that showcased their vehicles and technology in a way that was both visually appealing and intuitive to navigate.
OBJECTIVE
Our objective was to design and develop a responsive website that captured the brand’s essence, provided a seamless user experience, and showcased Mazda’s vehicles and innovations interactively. The site needed to deliver a clear, enjoyable journey for users while reflecting Mazda’s commitment to design and technology.
ROLE & PROCESS
We led the UI design, visual design, and social media assets creation. The process included: ∙Designing a fully responsive website featuring a virtual map of the event. ∙Highlighting individual vehicles with dedicated sections including images, specs, and videos. ∙Incorporating interactive features like a chatbot/live chat for enhanced engagement. ∙Ensuring brand consistency across all touchpoints and creating a smooth user flow.
RESULTS
The final website successfully translated the excitement of the Mazda Expo Show into a dynamic digital experience. Users could easily navigate through the models and learn about the latest innovations, leaving a lasting impression of Mazda’s forward-thinking approach. The site became a central hub for fans to connect with the brand and its vision.
