I was born and raised in Bogota, Colombia. My path towards design was initiated early – I have a degree in audiovisual arts, but design truly became my medium when I began my career. My first position was as a Junior Designer at Wunderman Thompson in 2011, where I worked with the Nokia Latam account. The process of learning the principles of designing digital campaigns soon developed into something much greater: I began exploring the potential of using design to achieve business goals.

During the next several years, I worked on projects of various scales. At Mullen Lowe Group, I led a design team. I created designs for campaigns of such big companies as Claro Colombia, with millions of customers, when working at Havas Group. One of the projects I am particularly proud of – designing B2B solutions for Rappi, one of the fastest-growing startups in Latin America; those designs helped to onboard around 150k+ additional clients. Lastly, at Fincaraiz, I designed a whole system of visual assets as well as led a comprehensive rebranding project.

In 2022, I moved to Canada and changed my mindset accordingly. Instead of constantly aspiring for managerial positions, I started valuing clean and strategic design. While working at Code of Arms, a local London, Ontario-based design studio, I created web designs for e-commerce platforms, non-profits, fitness brands, and other businesses.