I'm Julian! A designer with over 13 years of experience in the design world.
I specialize in creating websites and digital products that not only look stunning but solve real problems. My design philosophy is rooted in clarity, creativity, and collaboration — because great design doesn’t just catch the eye, it connects.
Whether it’s designing intuitive interfaces, shaping a bold new brand, or building a seamless user experience from scratch, I bring a thoughtful, strategic approach to every project. My work blends aesthetics with purpose, backed by solid design systems and a user-first mindset.
I've worked with global agencies and growing startups, leading teams and delivering projects that have real business impact. From fast-paced turnarounds to long-term digital transformations, I adapt to your needs and bring your ideas to life — pixel by pixel.
WHAT I CAN DO FOR YOU
A set of creative services designed to level up your brand and make your audience fall in love with it.
WORK EXPERIENCE
This is my design journey. Each role has contributed to my experience and to my passion for creating innovative things through design,
Code Of Arms
Freelance Designer
2022 - Present
Branding & Web: Designed websites and identities, boosting engagement by 20%.
Social & Print Design: Created assets with 95% on-time delivery.
Collaboration: Aligned visuals with goals through team coordination.
UX/UI: Partnered with devs to enhance design usability.
Tools: Figma, Adobe CC, Google Workspace, Slack.
Fincaraiz Colombia
Marketing lead Designer
2021 - 2022
Branding: Led rebrand boosting recognition by 20% and B2B positioning by 15%.
Design System: Built system improving brand consistency.
Performance: Enhanced graphics, increasing conversions.
Assets: Created marketing content driving 35% more iSeller leads.
Tools: Figma, Adobe CC, Jira, Google Workspace, Slack.
Rappi Inc.
Senior Digital Designer
2019 - 2021
Acquisition: Designed B2B visuals, driving 150K new monthly users in Colombia.
Retention: Boosted B2B user retention by 25% with targeted graphics.
Support: Delivered B2B assets aligned with brand and comms standards.
Tools: Figma, Adobe CC, Jira, Slack, Google Workspace.
Havas Media Group
Senior Digital Designer
2016 - 2018
Campaigns: Designed for Claro, raising engagement 20% and visibility 15%.
Events: Created digital experiences, increasing satisfaction 25% and signups 30%.
UX/UI: Delivered designs across platforms, boosting interaction.
Research: Analyzed competitors and UX data.
Tools: Adobe CC, Sketch, Google Workspace, Microsoft Office.
MediaCom
freelance senior designer
2015 - 2016
Clients: Designed for Mazda and Henkel, boosting engagement 25% and recognition 20%.
Social: Led B2B strategies, increasing interactions and visibility.
Growth: Uncovered digital opportunities, driving 15% business growth.
UX/UI: Created apps and event sites, raising engagement 30% and satisfaction 35%.
Mullen Lowe SSP3
Senior Digital Designer
2013 - 2015
Project Management: Delivered digital designs on time and following client’s specs.
Collaboration: Coordinated multi-channel projects with stakeholders.
Leadership: Led design team for 3 months, managing gear, timelines, and UI patterns.
Tools: Adobe CC, Google Workspace.
Wunderman Thompson
Jr. Digital Designer
2011 - 2013
Branding: Maintained Nokia Latam brand consistency across regions.
Production: Designed digital campaigns with multi-format art direction.
Expansion: Led creative hub transition, boosting interaction via new formats.
Tools: Adobe CC, Flash, Dreamweaver, HTML/CSS basics.
I’ve worked with some great companies over the years. Here's a select few.
