Mazda App
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App Design
Web Design
The Mazda App project was a creative and strategic initiative to craft a dynamic, visually appealing, and user-friendly mobile experience that reflects Mazda’s innovative spirit and sophisticated brand identity.
Company
Mediacom
Industry
Automotive
Role
Lead Designer
Year
2016
CHALLENGE
Mazda Colombia wanted an application that showcased their vehicles and cutting-edge technology in a way that was intuitive for users while staying true to the brand’s aesthetics. The app needed to integrate multimedia content, such as 3D models and videos, and deliver a seamless experience across devices.
OBJECTIVE
To design an engaging, interactive, and fully responsive mobile app that allows users to explore Mazda’s car models, understand their unique features, and experience the brand’s essence through a modern, easy-to-navigate interface.
ROLE & PROCESS
∙Led UI Design, Content Strategy, and Visual Design. ∙Collaborated with a multidisciplinary team, including copywriters, account directors, and developers. ∙Developed a clean and intuitive interface with a focus on usability and brand consistency. ∙Designed menus showcasing car models, specs, and interactive media, ensuring accessibility and responsiveness. ∙Maintained Mazda’s aesthetic and color palette while incorporating the latest design technologies. TEAM Art Director: Julian Escobar | Copy: Sergio Henao | Account Director: Alexandra Vargas | In partnership with Mediacon Colombia & Wunderman Thompson Colombia
RESULTS
∙Delivered a sleek and interactive app that effectively communicated Mazda’s innovation and quality. ∙Users could easily navigate through car models, view detailed features, and engage with immersive 3D and video content. ∙Strengthened Mazda’s digital presence with an app that’s accessible worldwide and reflects the brand’s premium positioning.
