Strength & Conditioning Coach Brand
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Web Design
Brand Design
This strength and conditioning coach is a Certified Specialist (NSCA) with a background in Kinesiology and Education. With additional certifications in movement screening, he is committed to helping clients achieve their fitness, health, and lifestyle goals while inspiring long-term positive change.
Company
Independent Strength & Conditioning Coach
Industry
Fitness • Personal Training • Health & Wellness
Role
Brand Designer & Web Designer
Year
2023
CHALLENGE
The coach needed a clear, professional brand that communicated expertise and trust. His existing assets felt fragmented, and his website didn’t express the depth of his credentials or the personal approach he brings to training programs.
OBJECTIVE
Build a cohesive brand identity and website that highlight the coach’s qualifications, philosophy, and coaching style — while motivating potential clients to reach out and begin their transformation.
ROLE & PROCESS
• Developed a structured, contemporary identity system to reflect discipline and performance. • Organized service offerings and rewrote the content to better communicate the coach’s value. • Designed a dynamic layout focused on clarity, movement, and user engagement. • Built the final website in Framer using modular components for consistency.
RESULTS
The redesigned brand and website present the coach as a credible, experienced professional. The new structure helps prospects understand his approach instantly, increasing trust and improving conversion from visitors to inquiries.
