JJ Strength
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Web Design
Brand Design
Jon Jorundson is a Certified Strength and Conditioning Specialist (NSCA) with a Bachelor of Kinesiology and Bachelor of Education from the University of Manitoba. Recently earning his Functional Movement Screening Certification (FMS-L1), Jon is committed to helping clients achieve their fitness, health, and lifestyle goals while inspiring long-term positive change.
Company
Code Of Arms
Industry
Landscaping
Role
Web Designer
Year
2023
CHALLENGE
Jon needed a fresh, modern brand identity and a website that effectively communicated his expertise, personal approach, and passion for helping clients improve their strength, movement, and overall fitness. His previous materials lacked personality, consistency, and didn’t fully reflect the professionalism or care he brings to his clients.
OBJECTIVE
Redesign Jon’s logo and create a website that positions him as a trusted, knowledgeable, and approachable fitness professional. The goal was to showcase his credentials, services, and philosophy clearly while also making it easy for potential clients to get in touch and learn more.
ROLE & PROCESS
Crafted a sleek and professional new logo that conveys movement, energy, and strength — all key aspects of Jon’s training approach. Designed a clean, intuitive website that highlights his qualifications, personalized training programs, and philosophy of creating unique, goal-specific plans for each client. Focused on clear calls-to-action and an engaging, user-friendly experience to connect with his audience.
RESULTS
The new branding and website have given Jon a polished, credible, and approachable digital presence that mirrors his personality and expertise. Clients can now easily understand his services, view his impressive credentials, and feel confident reaching out to begin their fitness journey with him.
