With over 20 years of hands-on project management experience in the landscape industry, the company’s CEO brings deep expertise and insight to every landscape lighting project. This B2B brand provides a carefully curated selection of high-quality lighting solutions tailored for professional contractors, blending style, functionality, and customer-focused service.
Company
Landscape Lighting Supply Brand (B2B)
Industry
B2B E-commerce • Landscape Lighting • Construction
Role
Web Designer
Year
2023
The brand wanted a modern platform to showcase professional-grade landscape lighting products. The previous online presence lacked clarity, making it difficult for contractors to browse products or understand technical specifications.
Create a streamlined e-commerce experience that makes product discovery effortless, highlights quality, and offers a clean, intuitive interface tailored to professional buyers.
• Analyzed the existing product structure and reorganized categories for faster browsing. • Designed a modern visual system with strong contrast and functional layout patterns. • Created product detail pages focused on specifications, compatibility, and use cases. • Built the website in Framer, optimizing it for speed, visual clarity, and scalability.
The new e-commerce experience gives the brand a premium, trustworthy presence. Contractors can now explore products quickly, understand specs without confusion, and make informed purchasing decisions — strengthening the brand’s position in the B2B lighting market.
